A medium-sized business in the retail industry was shocked to discover that one of its former employees had posted destructive comments on an industry-specific forum with an anonymous username.
Just a day later, the company’s name and business had begun to take a hit. Yet, the company hardly took any pro-active step to arrest and erase such damaging online presence — in the hope that it would fade away.
ATL believes that in the absence of censorship of internet content, the need for internet reputation and marketing professionals would grow exponentially in the coming days.
Companies would either hire such professionals on their payroll or outsource their internet reputation and marketing to specialists, says an industry insider.
Appin Technology Lab recommends that in order to contest disparagement, maintain integrity and improve revenue, businesses should invest in internet reputation and marketing services.
According to industry insiders, most people think of “search engine optimisation” when they think of internet marketing. Some advanced courses in developing nations offer search engine marketing covering Google and Facebook advertisement for lead generation.
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