In times of downturn, India based IT firm spearheading franchise boom – Appin Technology Lab

With the United Nations recently soberly predicting that a reversal of the global downturn and recession cannot be expected due to factors like high unemployment, financial sector fragility, heightened sovereign risks, fiscal austerity, and low growth, an increasing need is being felt for trained manpower, appliances and tailored products to meet the demands of the post-2000 Information Age.

Major developed economies continue to experience weaker demand for their exportable items, and this is having a spillover effect in developing countries like India, China andBrazil.

With economies playing truant, people in jobs are on the lookout for a safe venture either as entrepreneurs or owning a franchisee to run a business. The recent trend has shown people opting for being franchisees in eateries, health, education, information age security and business models.

Given the constant change taking place in the way business is being done in the computer-reliant and driven 21st century, now, more than ever before, a necessity is being felt for tailored security and safety products such as unified threat management appliances, malware guard and analysis softwares etc.

Buying a franchise is perhaps one of the safest and the fastest ways to enter the world of information-age security. The franchise is the only one in the industry that provides a retail point for security products, services and training under single roof.

Appin Technology Lab (ATL), with its decade-long presence in this innovative space, is one such entity providing greater flexibility and varied options...Read more

Appin Technology Lab Buisness Model Spreadheading frenchisee Boom In India

The Agricultural Age, the Industrial Age and then the Computer Age gave way to an era of Global Information Age in the mid-2000s with the advent and increased use of email, Facebook, Google and mobile internet. The Information Age brought with itself its own set of consumer demands in various spaces such as security and facilitated the need of new offerings and business models.

The initial need was primarily of training manpower in tools and techniques required by corporates to deal with Information Age security models. This was followed by need for tailored products such as unified threat management appliances, malware guard, analysis softwares and so on. Corporates also required new age services such as background checks, cloud hosting, internet reputation management etc. By 2005, catering to these demands turned out be a major space for starting a new business.

Given the lucrativeness of this business opportunity, everyone would try to capitalize on it. One such avenue is entering the franchise business. Buying a franchise is perhaps one of the safest and the fastest ways to enter the world of information age security. More and more people working in the corporate sectors are quitting their jobs to become entrepreneurs. Many become franchisees and earn both wealth and reputation. The franchise is the only one in the industry that provides a retail point for security products, services and training under single roof. This has made it the first choice for many, lending greater flexibility and varied options.

In providing franchise business opportunities, Appin Technology Lab(ATL), with its decade-long presence in this innovative space, has come a long way as an education franchise player. A holistic performance by ATL in the information age security sector and a favourable business climate that it offers makes it one of the leading businesses to associate with.

Appin’s franchising division has already created a flutter and a growing number of ATL franchisees is a testament. Many entrepreneurs, who are using ATL’s flourishing business model, are thriving.

In only the past one month, eight centres have opened in various cities across India – New Delhi, Faridabad, Surat, Pune, Chennai, Behrampur, Bangalore and Varanasi.

Discussing future growth opportunities, company spokesperson Neha Kumar said “Having spread its wing in major metros and state capitals, we are presently focussed on making our presence felt in Tier B and C cities and invite applications for same via its website http://www.appinonline.com. This would provide opportunities for smaller city people in their domain itself, cutting out the problem of going out to bigger cities in search of avenues. As a part of its global expansion strategy, we are focussing on growth in Asia, Africa, Eastern Europe and Middle East.”

The franchise is powered by ATL to offer information age security and solutions, covering training programmes related to information security, forensics, embedded robotics in addition to ATL’s time-tested security products and services in local territory specializing in the corporate sector.

As a pioneer in the emerging franchise industry and a trendsetter in information technology, ATL’s key purpose is to drive innovation, serve as an industry catalyst and transform the world through stimulation. ATL is in training partnership with recognised international bodies like IADL and USDLA, lending it credibility and quality.

Appin Technology Lab provides competitive edge to its franchises, but it offers much more. It provides comprehensive and ongoing training, with standardized programs for every operator, sales representative and technician. Strong brand identity is backed by aggressive and effective strategies for expanding presence in targeted markets. It also offers measurable deliverables to franchise, including regular qualified leads, regular training, 24×7 offsite and periodic onsite support, remote delivery of cases and marketing material.

In this cut-throat world of business, Appin Technology Lab (ATL) certainly has held their ground. (ANI)

Information security firm and Manipal come together to bolster India’s e-defence - Appin Technology Lab

In todays networked world, to bolster India’s e-defence, a leading information technology firm has tied up with one of the leading universities of India to train young minds about different kinds of security solutions, and strengthen the nation in a different manner.

In the age of computers, there have been regular reports of information security being compromised, and there is a view that offering information security as a core teaching tool will go a long way in securing networks.

It has been reported in the recent past that educational establishments in India and neighbouring IT-conscious regions are lagging behind on updating themsleves about latest developments on information security.

A majority of students are still being offered basic IT skills such as software programming and database management on a mass scale, which is in sharp contrast to their counterparts around the world.

In a clean break from this trend, Appin Security and Manipal Global Education (MaGE) have entered into a private partnership to launch Certification and Diploma Programs in information security, which is rated among the top five IT-professional courses in the country.

These two programmes-namely Certification Program in Information Security and Diploma Program in Information Security-are comprehensive, meticulous and at par with courses existing in other parts of the world.

The comprehensive curriculum includes the very latest in skills-building and vendor-specific training from industry leaders. These training programmes are a judicious amalgamation of online training and face-to-face sessions, conducted by the industry experts.

The online training is imparted through MaGE’s ‘EduNxt Platform’ and the students are equipped with ‘Self Learning’ materials to achieve the best results.

The geographical spread of the training is a critical factor in giving opportunity to students from all across the country. Classes will be delivered in Bangalore, Pune, Mumbai, Delhi and three other major Indian cities. After the successful completion of the course, students will get internationally recognized joint certifications from Appin and MaGE.

That information security engineers are in demand can be gleaned from the fact that one in three of all computer security jobs advertised were for them.Last year, nearly 25 percent of job postings were for security analysts, underlining the growing need for information security efforts. Appin Security and MaGE are committed to reducing this e-defence deficit, while providing inspiration for others.

Information security firm and Manipal come together to bolster India's e-defence

Appin Information Security & Internet Reputation

In today's networked world, to bolster India's e-defence, a leading information technology firm has tied up with one of the leading universities of India to train young minds about different kinds of security solutions, and strengthen the nation in a different manner. In the age of computers, there have been regular reports of information security being compromised, and there is a view that offering information security as a core teaching tool will go a long way in securing networks. It has been reported in the recent past that educational establishments in India and neighbouring IT-conscious regions are lagging behind on updating themsleves about latest developments on information security. A majority of students are still being offered basic IT skills such as software programming and database management on a mass scale, which is in sharp contrast to their counterparts around the world. In a clean break from this trend, Appin Security and Manipal Global Education (MaGE) have entered into a private partnership to launch Certification and Diploma Programs in information security, which is rated among the top five IT-professional courses in the country. These two programmes-namely Certification Program in Information Security and Diploma Program in Information Security-are comprehensive, meticulous and at par with courses existing in other parts of the world. The comprehensive curriculum includes the very latest in skills-building and vendor-specific training from industry leaders. These training programmes are a judicious amalgamation of online training and face-to-face sessions, conducted by the industry experts. The online training is imparted through MaGE's 'EduNxt Platform' and the students are equipped with 'Self Learning' materials to achieve the best results. The geographical spread of the training is a critical factor in giving opportunity to students from all across the country. Classes will be delivered in Bangalore, Pune, Mumbai, Delhi and three other major Indian cities. After the successful completion of the course, students will get internationally recognized joint certifications from Appin and MaGE. That information security engineers are in demand can be gleaned from the fact that one in three of all computer security jobs advertised were for them.Last year, nearly 25 percent of job postings were for security analysts, underlining the growing need for information security efforts. Appin Security and MaGE are committed to reducing this e-defence deficit, while providing inspiration for others. As information security incidents grab headlines and the Indian business sectors becomes increasingly information-centric and network-reliant, these kind of c ourses can help organisations protect themselves from emerging threats.

Launch of Appin Security's Fort Appin 3.0 Antivirus and Desktop Security Software - Appin Technology Lab

Appin Security launches version 3.0 of antivirus and anti malware software

Appin Security's ‘Fort Appin version 3.0' antivirus and desktop security software is slated for a June 15, 2013 release and this updated version has already caught the imagination of many security-conscious individuals and entities. Its version 1.0 was released in 2011. In today's day and age, there is no excuse for skipping antivirus protection and Appin Security's much-vaunted reputation has set the stage for an interesting launch. Fort Appin's full-scale and improved version both cleans up the existing threats and keeps new attacks from getting a foothold. Its managed antivirus will scan the system, block attacks and ensure all the latest security patches.

Appin Security's antivirus understands that today's business security solutions need to go far beyond basic virus detection and prevention. That's why its solutions are designed with the capability of implementing controls and managing policies for large numbers of endpoints and servers.. all with minimal effort.

Appin Security's latest offering has included centralized management which combines visibility into an organization's security posture with remote endpoint auditing, configuration and policy enforcement. For Small Office / Home Office (up to 10 workstations), Fort Appin recommends stand-alone products without centralized management.

Appin Security's Business Solutions empower companies to -

Implement a unified management platform for remote installation, configuration and reporting of all Fort Appin Clients, Servers and Gateway products deployed throughout the network

Provide IT administrators with network-wide visibility into all malware related incidents

Proactively audit hardware and software assets within the network

Remotely configure and manage client and server system settings.

Online reputation, marketing services come of age – Appin Noida

In 2010, a medium-sized business in the retail industry was shocked to discover that one of its former employees had posted destructive comments on an industry-specific forum with an anonymous username.

Just a day later, the company’s name and business had begun to take a hit. Yet, the company hardly took any pro-active step to arrest and erase such damaging online presence — in the hope that it would fade away.
Rather, it magnified.
This is where experts are needed – and they are called online reputation managers.
If a brand is not controlled on the internet by its creator, someone else will, says Neha Kumar of Appin Technology Lab(ATL), a company that is into what it describes as “internet reputation marketing”.
In fact, she adds, if the reaction time is not swift, the dent to reputation of a firm can reach irreversible proportions.
But there is more to online reputation management than correcting perceptions. “Internet reputation marketing is not limited to just the handling of a crisis. It is more about the sustenance of a constructive and encouraging presence,” said Kumar.
ATL believes that in the absence of censorship of internet content, the need for internet reputation and marketing professionals would grow exponentially in the coming days.
Companies would either hire such professionals on their payroll or outsource their internet reputation and marketing to specialists, says an industry insider.
ATL has, in fact, developed several internet reputation and marketing programmes – each customised to suit the specific requirements of its clients. “We intend to capture the training and placement market as well as services market in the internet reputation marketing space,” Kumar said.
Based on the analysis of requests of its small and medium enterprise customers, ATL has reached the conclusion that while Search Engine Optimisation (SEO) marketing and Social Media Marketing (SMM) are important for customers, the need for internet reputation and marketing is even higher.
ATL now offers a six-month, job-oriented course in online reputation management and marketing that spans 216 hours of theory and practicals, and covers technology, software, public relations, writing and communication, though technical skills are the key.
The programme is set for an October launch globally across all ATL centres.
It is a comprehensive course that prepares a student for all requirements of small and medium enterprise’s online needs — brand, reputation and leads.
Students trained in this information-age course would be placed in companies that handle internet reputation and management in-house, or at ATL’s own services division.
Appin Technology Lab recommends that in order to contest disparagement, maintain integrity and improve revenue, businesses should invest in internet reputation and marketing services.
According to industry insiders, most people think of “search engine optimisation” when they think of internet marketing. Some advanced courses in developing nations offer search engine marketing covering Google and Facebook advertisement for lead generation.
Internationally, the concept of SMM is gaining ground in developed nations and on the sites like Facebook, Twitter, LinkedIn, BlogSpot, WordPress and Wikipedia.
Such methods are collectively referred to as digital marketing, which
helps a company build a brand online.
ATL, through its 110-plus franchises spread across 70 cities, is also planning
to launch ‘Fort Appin IRM Services’ for small and medium enterprises. ATL’s staff will consult with the franchises to customise their management and various other needs.

Appin Technology Lab training students to reduce cyber security gap – Appin Delhi

India is an information security powerhouse, but a closer examination reveals a stark reality. The country’s official information security workforce consists of merely 556 specialists positioned at various levels in the Government, and this fact is supported by Minister of State for Telecommunications, Milind Deora, who accepted that cyber security attacks rose to 22,060 in 2012 from 23 in 2004.

Though cyber attacks on information technology infrastructure of government organisations rose marginally, Deora said in the Lok Sabha that cyber attacks, malware infection and targeted denial of service, are being increasingly reported by private users and government departments.

The mid-2000 marked the transition of computer/IT age to information-age with the advent of facebook and Google’s IPO, with that came requirements for manpower to counter the cyber security threats.

Around the same time, Appin Technology Lab started training students to gear up for these new-age careers in the information-age. Its flagship course was a 6-month diploma program in information security that enabled students to be ‘appin certified security expert’. It came up with centres in Delhi, Maharashtra, Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Punjab, Bihar, Tamil Nadu, Uttarakhand, Kerala, Andhra Pradesh, Karnataka, Assam, Odisha, Tripura and West Bengal to fulfill the country’s immediate need for cyber security professionals.

ATL spokesperson Neha said: “Teaching computer-age or industrial-age courses in colleges will not help students get job in the information-age. Our vocational programs are geared towards preparing the facebook denizens for careers that will shape our society in coming decade.”

While Cyber Security and Information Security (CS and IS) is all set to be introduced as a subject in higher and secondary education in the country, the government plans to hire around 5,000 information security experts who would impart training to create a larger dependable force of cyber experts across the country, top Government sources said.

The recent spate of cyber attacks on Indian installations is another cause for extreme concern. Interestingly, cyber warfare is fast emerging as the fifth domain of warfare and India’s preparedness to deal with it is wanting. With a view to plug the gaping hole, quite a few private players have emerged and are providing training to aspiring students and turning them into talented information security professionals from across India and ATL is one such training ground.

Apart from imparting new-age Information Security tools, ATL also delivers hands-on technical workshops. Powered by expert consultants from the industry, who pool their intellect and resources to formulate a comprehensive security study material, this new-age entity provides great opportunity for students who are looking to fashion a career in the InfoSec domain.